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             In 
              today's economic climate, many consumers are questioning the wisdom 
              of conventional savings and investment strategies. The fallout from 
              the subprime lending crisis and subsequent liquidity crunch have 
              hit financial and non-financial stocks hard, with the major stock 
              indexes experiencing notable declines in recent weeks. The Federal 
              Reserve has been lowering short-term interest rates in an effort 
              to restore liquidity and confidence to financial markets, and reduce 
              the odds of a recession. But economy-boosting rates in the current 
              mixed economic environment have caused many investors to worry about 
              inflation. While the typical investor has not abandoned traditional 
              investment vehicles, many are seeking alternatives to add additional 
              inflation protection to their portfolios. 
            The 
              Federal Reserve reduced both the federal 
              funds target rate and the discount rate by half a point at the 
              September 18, 2007 Federal Open Market Committee (FOMC) 
              monetary policy meeting, and lowered the benchmark fed funds target 
              rate again in October. These actions have added to investors' concerns 
              about price stability; inflation concerns are validated by the rising 
              cost of numerous bellwether commodities, like crude oil and gold. 
             While 
              core inflation rates remain relatively low, headline inflation has 
              been rising at a disquieting rate. Core inflation doesn't factor 
              in prices for food and energy, which are economic staples, and therefore 
              fails to reflect the real price increases that are pinching the 
              average American consumer. Petroleum-based energy prices alone have 
              increased substantially in 2007. From January to September, 2007, 
              grocery store prices have risen by an annual rate of 6.7 percent, 
              while dairy products jumped 17.7 percent. Meanwhile, the Federal 
              Reserve may cut interest rates again on December 11, 2007, which 
              would place additional inflationary pressure on the U.S. economy. 
            While 
              finding smart investments that outpace real inflation is certainly 
              more challenging in the current economic climate, there are many 
              profitable opportunities available in both traditional and non-traditional 
              financial markets. Of course, the best investment strategy depends 
              heavily upon the individual circumstances of each investor; factors 
              such as age, income, goals, and risk tolerance play key roles. 
            Though 
              the stock market hasn't been performing well in recent weeks, most 
              financial advisers agree that one of the best ways to keep money 
              growing faster than inflation is by investing in equities. Despite 
              recent volatility in the stock market, overall returns have remained 
              strong over the past 22 months. From December 30, 2005 to November 
              9, 2007, the Dow Jones Industrial Average (DJIA) 
              gained an impressive 21.7 percent, the S&P 500 advanced by 16.46 
              percent, while the NASDAQ 
              Composite Index added 19.16 percent. Both the DJIA and the S&P 
              500 closed with record highs on October 9, 2007. 
            While 
              stock market investments involve risk, a conservative, long-term 
              approach to investing can reduce the chances of capital loss significantly. 
              Mutual funds are very popular because they consistently grow at 
              a respectable rate, and they generally aren't as risky as investing 
              in individual stocks. There are many different mutual funds available 
              on the market, and each fund has it's own unique risk potential: 
              some offer better returns with the downside of being riskier, while 
              others offer moderate returns, with the upside of being relatively 
              safe. 
            Bonds 
              are investments that can offer a bit more security to the investor 
              who is leery of stock market risk. Bonds generally have an inverse 
              relationship with interest rates: as the cost of a bond rises, the 
              yield that the bond offers falls. In most cases, a fixed interest 
              rate is paid to the investor throughout the life of the bond in 
              exchange for the use of the principal by the corporation, municipality 
              or government agency that issued the bond. Risk levels vary with 
              bonds, and can be determined by ratings, which range from AAA bonds, 
              the most secure, down to junk bonds, which are quite risky, but 
              offer very attractive returns. An investor can balance out risk 
              by investing in a bond fund. 
            For 
              federally-insured security in investment, CD's, or Certificates 
              of Deposit, and Money Market accounts are available. These investments 
              are particularly good for those who have a low tolerance for risk, 
              like investors nearing retirement age or those on a fixed income. 
              Low risk is the key for these investors, as they lack the time to 
              recover from potential losses that can occur with higher-risk investment 
              vehicles. While returns on these investments are lower than the 
              average investment in stocks or bonds, they invariably offer better 
              rates than simple savings accounts, and are usually the safest investment 
              vehicles that also tend to stay ahead of inflation. 
            An 
              innovative area that has been attracting more interest from both 
              modest and deep-pocket investors is peer-to-peer lending. While 
              these types of arrangements have been in place in small communities 
              for many years, the Internet has taken the idea of person-to-person 
              lending to an entirely new level. Prosper.com, based in San Francisco, 
              and Zopa.com of London are among the most popular peer-to-peer lending 
              communities, offering cheaper credit to borrowers, and handsome 
              returns for lenders, as much as 12 to 13 percent in some cases. 
            Peer 
              to peer lending is done without the involvement of traditional financial 
              institutions. Borrowers post a request for a loan amount and a maximum 
              interest rate they are willing to pay for that loan. These loans 
              are then funded by bidders, in most cases with a number of lenders 
              contributing small portions of the total loan amount. This method 
              of funding loans spreads the risk among a number of investors, minimizing 
              the loss to each should the borrower default (although rates of 
              default are quite low according to numbers provided by Zopa: 0.05 
              percent.) Lenders can further minimize risk by distributing their 
              investment capital in small increments among many borrowers, contributing 
              as little as $50 to each borrower's total loan amount, and setting 
              interest rates that are commensurate to the level of risk. 
            Each 
              investor, whether following the traditional paths of investment 
              or eschewing convention in favor of innovative investment vehicles, 
              must be sure to set investment goals according to a solid assessment 
              of present and future financial needs. Balancing risk potential 
              against the rate of return is crucial when planning an effective 
              defense against inflation, helping to ensure the safety of your 
              hard-earned capital. With some disciplined research into the many 
              options available in today's financial markets, one can find a variety 
              of smart investments to outpace inflation, thus keeping this insidious 
              and unavoidable evil from eroding the purchasing power of one's 
              nest egg. 
               
              
              by Steve "AmCy" Brown, FedPrimeRate.comSM 
              November 11, 2007  
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