The Financial Times - Subscription Discount

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The big question: Is The Financial Times as good or better than the Wall Street Journal? The truth is both papers are at the top of the financial and business news foodchain. In other words, in a competition for the world's greatest business and finance daily, The Journal and The FT would tie for first place.

If you live in Washington D.C., or even if you've just visited, you may have had the opportunity to visit the Marriner S. Eccles Federal Reserve Board Building located on Constitution Avenue between 20th and 21st streets. This is where Fed boss Dr. Ben Bernanke is chauffeured to work every day. If you peer into Dr. Ben's limousine as he arrives at work, you will sometime see him reading a newspaper. Dr. Ben's business and finance daily of choice if often the Financial Times.

The Financial Times website at FT.com allows anonymous visitors to access two content items (articles, columns, special reports, etc.) per month for free. Non-registered, anonymous users can also access up to 3 years of archived company data.

If you don't mind registering for a free FT.com user account, you can get access to ten content items per month at no charge, as well as access to 5 years of archived company data, FT.com's Portfolio Service and news alerts via email.

The Financial Times was founded in the United Kingdom by James Sheridan back in 1888. The daily is printed at twenty-three sites and has a worldwide print circulation of more than 412,000. As of October 2009, worldwide readership of both online and print editions of the FT was 1,300,0000. As of March 2009, the FT.com website had 1,200,000 registered users.

Like the Wall Street Journal, FT covers a lot more than global business and finance. Sections include World, Business Education, Management, Arts & Leisure, Personal Finance, Companies, Wealth, Special Reports and Managed Funds.

In 2005, the same year that the FT.com website celebrated its 10-year anniversary, Lionel Barber was appointed Editor. Chief Executive Officer of The FT and FT.com is currently John Ridding, who was appointed to the post in 2006. In 2008, The Financial Times won three newspaper of the year awards, the same year that the company introduced a Middle East edition.

The Financial Times has a very distinctive look -- black type on pink (light salmon) paper -- making it very easy to spot on the newsstand. Most of the content on the FT.com website is also displayed on a background tinted with a unique shade of pink (HTML color code #FFF1E0.) No one is quite sure if the FT decided in 1893 to print on pink-hued paper to save money (turning newspaper pulp white requires chemical bleaching) or to give the paper a distinguishing characteristic. The likely truth is that a little bit of both led to the decision to use this standout attribute for the paper.